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내 애완동물은 SS급 골드슬라임

Chapter 73

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Episode 73: Ambush Marketing

 

Special Hunter Association President Election Campaign, Monster Cheerleading Squad.

 

The camera angle is fixed on a street in broad daylight.

 

For Koreans, it was the busiest day of the week, whether they were office workers or students, so the streets would normally be deserted.

 

However, at first glance, the streets were filled with a crowd of at least a hundred people, swarming like bees.

 

And it was as if each person was cheering enthusiastically, as if it were a festival.

 

Two young college students shout out to each other in joy.

 

"Wow, the general election for the president of the association is truly amazing. Who would have thought that in 20 years of living, I would see such a strange sight!"

 

"Yes, I absolutely must vote in this Hunter Association President election, if only for the sake of the current Monster Cheerleaders!"

 

It was around the time when the opposing candidate, Seongyeol, was leisurely staring at the screen with a blank expression.

 

It was right after that.

 

Seongyeol's eyes, which would normally be cool, flinch slightly.

 

"This is...?"

 

Well, on the screen, he started to see two familiar faces and a special cheering squad.

 

The appearance of Jinseok, who was eyed by none other than the apple-haired girl and Seongyeol, who were rivals in the election.

 

On the screen, Jinseok gives instructions with a light nod.

 

[Now, citizens, let's begin. The long-awaited Monster Cheerleading Squad, number 2 for the 4th Hunter Association President Election, featuring Kim Mito!]

 

Immediately after Jinseok's instructions, a fanfare sounds on the screen.

 

Then, seven strange figures appear at the center of the stage.

 

The monster cheering squad that Jinseok forcibly scouted.

 

The goblin girl, a member of the monster cheering squad, blushes in embarrassment.

 

"Ugh, I'm embarrassed..."

 

On the other hand, the crowd watching were all wide-eyed at the sight.

 

"Wow, who would have thought that real monsters, not human disguise, would be cheering for the election... and that they were monster girls so pretty that they reminded me of dolls?"

 

The Monster Cheerleading Squad was a special group made up of cute and adorable girls from among the monsters.

 

Goblin Girl, Lamia, Mermaid, Rafflesia, and others, reminiscent of princesses from a cartoon, were all waiting in cheerleading uniforms.

 

She was wearing a pink cheerleading uniform that was thin and embarrassingly sleeveless, just like a cheerleader cheering for the players at a baseball game, while holding a pom-pom in each hand and waving it.

 

The monster cheering squad girls, led by Goblin Girl and Lamia, begin to cheer in shy voices.

 

While shaking the wads of alcohol in both hands vigorously, each of them shook their plump buttocks.

 

"Human citizens, I am Kim Mito, number 2 in the Hunter Association Presidential Election! Please vote for our Goblin-chan!"

 

"Shake shake!"

 

The crowd initially looked dumbfounded as they watched the monster cheering squad, but soon, one by one, a smile appeared on everyone's faces.

 

"Wow..."

 

Well, it's because the monsters that I thought were scary turned into cheerleading girls and they were so cute.

 

The crowd murmured in amazement.

 

"Ha, I always thought monsters were really dangerous... but they look so different when you look at them like this!"

 

"Yeah, they're all so docile that, to exaggerate a bit, I'd like to adopt them as pets, no... adopted daughters! Do you think hunters can form a monster cheering squad like that?"

 

In this way, the public's conversation naturally turns to one topic.

 

This is a compliment to Kim Mi-to, number 2, who is promoting the Monster Cheerleading Squad.

 

"Hey, by the way, that Monster Cheerleaders."

 

"huh."

 

"Did you know that? Not all monsters are that docile. It's said that Kim Mito, an S-ranker with symbol number 2, has outstanding abilities and countermeasures, which is why he can control monsters so easily!"

 

"Oh really? At first glance, she just looks like a small-breasted, no... innocent college girl."

 

"Haha, that's right... Anyway, I heard that this monster cheering squad is a first not only in our Republic of Korea but also in the entire world? Of course, it's because S-ranker Kim Mito is so thorough in safety design that he was able to form the cheering squad!"

 

"Aha, so that's why Miss Kim Mi-to, number 2, is showing this performance now because she is truly an amazing talent?

 

"Yeah, that's right. I just saw the news and it said that candidate is one of the top S-ranked hunters in the world and is promoting national prestige with her performance. I was so touched when I saw the news that I'm definitely going to vote for number 2 on election day!"

 

"Haha, I guess I should do that too!"

 

In this way, public opinion on the streets quickly turned to praise for Kim Mi-to, number 2, who created the special performance called Monster Cheerleading Squad.

 

Meanwhile, Jinseok and Goldie stand there dumbfounded as they watch the crowd praising Mito.

 

"Tchcha."

 

"What?"

 

He immediately shows a look of triumph in his eyes.

 

"lol...."

 

"Duet!"

 

In fact, the Monster Cheerleading Squad was all thanks to Jinseok and his lucky son, Goldie.

 

however.

 

The Monster Cheerleading Squad was transformed solely thanks to the contributions of their best friend Mito, and at the same time, they were approaching the citizens on the streets, the voters, with a more special meaning.

 

...just like Jinseok's drawing a while ago

 

At any rate, the innocent, apple-haired girl in a black suit on the stage ends with a kind greeting.

 

Looking at Jinseok, who was a grateful colleague, for some reason, a strange blush appeared.

 

"Hehe, citizens, I'm Kim Mito, number 2 on the ballot. Please give me your precious vote in this Hunter Association President election!"

 

It was a video on the iPad that ended immediately after.

 

Seongyeol's secretary, who had been waiting, quietly started crying as usual.

 

"Mr. Chairman? The video's over... Well, it's been a hot topic, but your overwhelming approval rating remains unchanged."

 

But that was then.

 

The female secretary who was watching Seongyeol was startled for a moment and her shoulders flinched.

 

"Huh... Chairman?"

 

That's because Seongyeol's reaction was very different from usual.

 

Seongyeol's left hand, which was holding the iPad, trembles in anger.

 

"...."

 

Immediately after, he loses his usual poker face and a vein appears on his forehead.

 

Behind the glasses, his eyes flashed with a murderous gleam.

 

Seongyeol mutters loudly, as if indignant.

 

"Choi Jin-seok... You dare to interfere with my election just because this greenhorn bastard keeps saying yes and no?"

 

 

***

 

 

Meanwhile, at the same time.

 

Jinseok was briefly away from the electoral college and was on a phone call.

 

Jinseok and Goldie mutter awkwardly in their seats.

 

"Ha, life is full of strange things. Just a few weeks ago, I wanted to beat up everyone because of the malicious comments about our Yuha, but today, regarding the election campaign, I received special advice here... and from you, too, Honey?"

 

"Duet?"

 

Jinseok recalls.

 

Seip Ilbo, the place where Jinseok was once troubled by malicious comments about his younger sister.

 

However, as the saying goes, yesterday's enemy is today's comrade, Sunghoon, the fat editor who became Jinseok's subordinate through Goldie's brainwashing skills, was of great help to Jinseok in this Monster Cheerleading Squad operation.

 

He praises as if he is truly impressed.

 

"Ha, Honey... It really seems like our Mito's approval rating has gone up a lot thanks to your advice, right? Thanks to you detailing the Monster Cheerleading Squad plan I set up."

 

At Jinseok's praise, editor-in-chief Seonghun shows his characteristically old manly smile.

 

"Hehe, Brother Jinseok, you're here? It looks like the ambush marketing we did through the Monster Cheerleading Squad we set up worked well!"

 

The monster cheering squad operation set up by Jinseok and Seongjun was a kind of ambush marketing.

 

Jinseok is deeply reminiscing about three days ago.

 

At that time, Jinseok, who was forming a monster cheering squad, visited Seonghun of Seip Ilbo.

 

For publicity through the media.

 

[Oink!]

 

[Yes, Brother Jinseok.]

 

[Oh my, I've created a really cool cheering squad called Monster Cheerleading Squad, and I think it would be the icing on the cake if you actively promoted it through media like the Se-ip Ilbo!]

 

[...Monster cheering squad?]

 

At that time, Seongjun, who had heard the information about the Monster Cheerleading Squad, looked at him with a serious expression, unlike usual, and rested his chin on his hand and sat there for a full 10 minutes, pondering the matter.

 

After thinking for a moment, he clicks his chin and then gives his opinion.

 

[Brother Jinseok, the idea of a Monster Cheering Squad is novel, as befitting a Hunter Association President election...]

 

[Oh, really? That's why I said it would be great if you just promoted it well!]

 

[Publicity is all well and good... but if we're going to do it, let's do it in a politically appropriate way and apply ambush marketing. For example, instead of making the Monster Cheerleading Squad the main event, we should make it a mere secondary tool, and then give full credit for the content to Kim Mi-to, the candidate you want to support, and then use that as a tactic to inflate her reputation.]

 

[Yeah, what are you talking about all of a sudden? Are you saying we should use Ambush or something to boost Mito's reputation rather than the Monster Cheerleading Squad?]

 

[Duet?]

 

Ambush marketing was a rather unfamiliar word to Jinseok, a student on leave who had built a wall between himself and his studies.

 

Jinseok and Goldie just tilt their heads, not knowing what to do.

 

Seongjun begins to explain with his signature warm smile.

 

[First, let me briefly explain ambush marketing. It's a kind of ambush, a trick. For example, in a sports event like the Olympics, a non-official sponsor hires Olympic stars as advertisers and hypes them up as if they're sponsoring the entire Olympics. And by applying that ambush marketing, we're going to turn this Monster Cheerleading Squad into the sole merit of your best friend, Kim Mito, and use it politically! For example, rather than focusing on the Monster Cheerleading Squad as the main focus, we're going to promote Mito's ability to create and control special content called the Monster Cheerleading Squad.]

 

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